Social media is a powerful tool for growing community support for paid family and medical leave. A compelling and well-timed post can help engage your audience, amplify your message far beyond your existing network, and drive action.
Tips for creating engaging social content:
- Posts with visuals tend to get more views and shares.
- Short (under 90 seconds), authentic videos perform best. Feature real stories from your advocates.
- Use relevant hashtags.
- Ask questions, run polls, and invite personal stories.
- Create posts with clear calls to action: share, comment, tag, or visit your site.
- Acknowledge and repost content from supporters and partners.
- Tag partners and stakeholders, but be mindful of lobbying rules: posts that tag legislators and express views on specific bills may count as direct lobbying.
Make your content inclusive and accessible:
- Use diverse, inclusive images to reflect the communities you serve.
- Include alt text for images and captions on videos to meet accessibility standards.
Below are social posts and graphics that align with the messages that you can download and use to build support for paid family and medical leave.
Social Graphics
Social Posts
You can use these sample posts as-is or customize them to your needs, like with specific data for your state or city or adding relevant hashtags. See below for a list of suggested hashtags.
- We know policies work to help babies and toddlers thrive. Let’s work together to guarantee paid family and medical leave for all parents and caregivers.
- Paid family and medical leave isn’t just good for families—it’s good for business. Let’s invest in a future with healthier babies, a more resilient workforce, and a stronger economy for all.
- Babies are born with amazing capabilities and rapidly-growing brains. Let’s ensure that parents and caregivers have access to paid family and medical leave so that all babies have the care and support they need to have the healthiest start to life possible.
- Less than a third of workers in the United States have paid family leave. And those with the least access—including workers of color and workers with low incomes—are often those who need it most.
- If there’s one thing we can agree on, it is that we have a collective commitment to our youngest generation. We have a shared responsibility to make policies that support ALL babies and toddlers to grow socially, emotionally, and physically.
- The United States is one of the only countries without national paid family and medical leave. That’s not just a policy failure—it’s a missed opportunity to support families, reduce inequities, and boost our economy.
- The first years of life are key to healthy brain development. Yet less than a third of workers in the United States have access to paid family leave. When we fail to invest in paid leave, we’re failing to invest in our future. Let’s make sure every child gets the strong start they deserve.
- The first three years of a child’s life are critical for brain development, health, and emotional well-being. But without paid family and medical leave, too many parents and caregivers are forced to choose between their paycheck and their baby. It doesn’t have to be this way. It’s time to guarantee paid family and medical leave for all workers—no matter where they live or what job they hold.
- Imagine bringing your newborn home and immediately worrying how you’ll afford to take care of them. That’s the reality for millions of U.S. workers without paid family and medical leave. Parents and caregivers need time to bond with and care for their families without the threat of financial hardship or losing their job.
Relevant Hashtags
To make your hashtags easier to read and more accessible, capitalize the first letter of each word whenever possible if the platform allows.
- #NCIT
- #PN3
- #PaidLeave
- #PaidFamilyLeave
- #PaidMedicalLeave
- #PFML
- #PaidLeaveForAll
- #PaidLeaveNow
- #CareCantWait
- #InvestInFamilies
