Communicating the Case for PN-3: A Research-Informed Messaging Guide

Communicating the Case for PN-3: A Research-Informed Messaging Guide

This guide offers research-informed messaging and communications strategies that equip prenatal-to-three (PN-3) advocates to elevate the importance of early childhood issues and increase support among policy leaders. Use these messages and strategies in legislative conversations, hearings, and testimony, policy briefings, and written materials such as one‑pagers, talking points, and public‑facing communications.

The guidance helps PN‑3 advocates make a compelling case for policies and solutions that strengthen families and improve young children’s well‑being. Research shows that these frames, messages, and proof points resonate across diverse audiences and political perspectives, offering clear pathways to communicate what’s at stake and why action is needed. The messaging guide also provides support for navigating common questions and counterarguments.